Most websites don’t have functions where it allows the business to track where their traffic is coming from. When a client visits a website, the business would have no way to see what region of the world that they are from or what product they looked at.
With the increasing number of users on social media, photos and videos have never been more important. Everything that is seen on the internet consists of some form of visual representation. These media are the BEST way of showcasing a company's product or services.
Every company and businesses has a logo. That logo is a representation of the branding of that company or business. It basically summarizes the values and beliefs of that organization as a whole. Like a logo, a website is crucial to a company’s image.